Final Thoughts
The colors you choose in your design will have a direct impact on how your brand is perceived and who you will attract as a customer. By carefully choosing the colors in our designs we can increase our odds of reaching our desired demographic and drive conversions and engagement in the right direction.
Colors and Emotions
Blue
Trust
Serenity
Loyalty
Business
Green
Renewal
Quality
Tranquility
Freshness
Yellow
Creative
Happiness
Warmth
Energy
Orange
Confidence
Success
Bravery
Sociability
Red
Passion
Strength
Love
Energy
Pink
Compassion
Sinvere
Sophistication
Sweet
Purple
Royalty
Luxury
Spirituality
Ambition
Brown
Dependable
Rugged
Trustworthy
Simple
Black
Elegance
Bold
Sophisticated
Security
Grey
Neutral
Calm
Sophistication
Balanced
White
Clean
Simplicity
Innocence
Honest
Thinking About The Target Market
If we take into account the target demographic and what emotions we want to evoke, we can use colors to benefit us and our business. Certain colors will attract certain people. Throughout our days we are subconsciously make choices based on the colors and designs presented to us. If we want to target a younger market we might go with a more vibrant color palette. Whereas if we want to go after an older market we might choose a softer more subtle tone.
Psychology Of Colors And Use Cases
From psychological associations to cultural influences to personal experiences, specific colors have specific impacts on us. When used correctly, we can influence the way we are perceived as a brand. Colors have the power to not only impact our choices but also our moods.
In our day to day lives we can see that certain colors have been used repetatively to achieve a reaction. Like red for instance, because it can stimulate the senses and increase one's heart rate and blood pressure, we chose it for stop signs. In many western traditions, black is associated with death and mourning, whereas in China the color of death is white. Green is also thought to relieve stress and help heal. So you'll often find it in the branding of medical based companies. We start to become more cognizant of how colors are used to convey emotions. Brands oftentimes choose specific colors to help promote their marketability.
