Brand Strategy • Creative Direction
Rooted in research and human behavior, powered by empathy and creativity, I create brands that people see themselves in and choose subconsciously.
5 STEP PROCESS TO HELP YOU STAND OUT IN YOUR MARKET
From nationally-recognized companies to boutique businesses - All carry with them my unique touch and expertise.
You think you need to do more marketing but you don't, Your brand needs to start doing the heavy lifting.
The Scale-Methodology
At JUDEWORKSco, the philosophy is simple: build brands that mean something. The Scale-Methodology is my 5 step process for building a brand. It transforms insight into strategy and strategy into impact—aligning your positioning, messaging, and visual identity to drive measurable results. This proprietary framework helps founders, leaders, and creative teams articulate who they are, why they matter, and how they grow.
Hi I'm Jude.
With over a decade of experience, I've partnered with early stage startups, established brands, and scaling-companies to design growth strategies that drive measurable results. My focus has always been on people—because every brand starts with human connection.
Over the years I spent a lot of time developing my SCALE methodology to help clients find themselves and their audience. It utilizes empathy, psychology, creativity, and a deep understanding of people & culture to form strategies that convert.
I’ve rebuilt my life more than once, across multiple industries, and that perspective shapes how I work. I don’t believe in surface-level shit-branding. I believe in creating brands that feel personal, intentional, and hard to walk away from, always focusing on your target audience first.
The goal is simple—build brands that people recognize themselves in.
























