Brand Strategy • Creative Direction

Building brands that demand attention and drive growth.

Building brands that demand attention and drive growth.

Building brands that demand attention and drive growth.

Rooted in research and human behavior, powered by empathy and creativity, I create brands that people see themselves in and choose subconsciously.

Apply To Work Together

Apply To Work Together

Apply To Work Together

Your brand doesn't have to be
boring and forgettable.

Your brand doesn't have to be boring and forgettable.

5 STEP PROCESS TO HELP YOU STAND OUT IN YOUR MARKET

Brands I've Shaped

Brands I've Shaped

From nationally-recognized companies to boutique businesses - All carry with them my unique touch and expertise.

  • kbmakeup logo
  • frank frankowski logo
  • the cool kids logo

  • ALMOST

    FRAMIST

  • fool's gold records logo
  • chicago makeup school logo

  • "Jude created a brand identity and website for me and I couldn't be happier with the outcome!" 

    photo of kbmakeup

    Keti Barkalaia

    KBmakeup

  • "Forever grateful for Jude, all of the questions he asked along the way, and his dedication to my company and our success story."

    photo of steph krim good things vending

    Steph Krim

    Good Things Vending

  • "Only thing I would have done differently is made this investment in my business sooner. Such an awesome experience working with Jude and his team."

    photo of elias macroberts

    Elias MacRoberts

    Almost Framist

  • "We were blown away by Jude and his small team's professionalism, responsiveness, knowledge, recommendations, and talent."

    photo of lauren from chicago makeup school

    Lauren Taylor

    Chicago Makeup School

  • "Jude helped me with a brand identity and website for the new company I was starting. He had great ideas on the fly and worked quick. I would recommend him to anyone!"

    photo of nate kennedy dolphin fabrication

    Nate Kennedy

    Dolphin Fabrication

  • "Clear communication, timely deliveries and just an overall great experience. Would recommend to anyone looking for a graphic designer."

    photo of nate kennedy dolphin fabrication

    Whitney Jones

    A Good Day Mgmt

  • "Jude helped my business establish branding standards and created a super professional website. This allowed me to launch my business with confidence. Thank you!"

    photo of nate kennedy dolphin fabrication

    Charles Jenkins

    Gold Oak Solutions

  • "Jude was hired to rebrand my family business and recreate our website from scratch. He hit it out of the park! Jude was a pleasure to work with! His creativity is off the charts! I will only work with him in the future! Love his work!"

    photo of nate kennedy dolphin fabrication

    Michael Gordon

    Bravco Beauty

  • "Working with Jude was great. He was quick with revisions and always open to hopping on a call to work through changes. Highly recommend."

    photo of nate kennedy dolphin fabrication

    Nathaniel Heller

    Fool's Gold Records

  • "5 stars ain’t enough!! Jude turned my vision into the website of my dreams with his creativity and attention to detail. Highly recommend if you are making a website for the first time or want to give your existing website a great make-over."

    photo of nate kennedy dolphin fabrication

    Sandra Gonzalez

    Sandra Gonzalez Music

You're ready to work together if…

You're ready to work together if…

You want your brand to connect with your audience emotionally.

You want your brand to connect with your audience emotionally.

You want your brand to connect with your audience emotionally.

Marketing feels like it's starting over every time.

Marketing feels like it's starting over every time.

Marketing feels like it's starting over every time.

The brand doesn’t match the quality of the product.

The brand doesn’t match the quality of the product.

The brand doesn’t match the quality of the product.

You're spending more on ads to get the same results.

You're spending more on ads to get the same results.

You're spending more on ads to get the same results.

You think you need to do more marketing but you don't, Your brand needs to start doing the heavy lifting.

The Process For Creating A

The Process For Creating A

The Process For Creating A

Killer Brand

Killer Brand

There is a distinct process & strategy behind building a brand—the extensive research is done so you can walk away ready to take on the world.

  1. Strategy

Deep dive on research followed by a 3-4 Hour brand strategy workshop

Deep dive on research followed by a 3-4 Hour brand strategy workshop

  1. Creative

We take the strategy and create detailed mood boards to explore creative & visual direction

We take the strategy and create detailed mood boards to explore creative & visual direction

  1. Aesthetic

Craft the first version of your brand identity

Craft the first version of your brand identity

  1. Library

Brand guidelines that explains how brand shows up in the world

Brand guidelines that explains how brand shows up in the world

  1. Exit

We launch your killer brand out into the wild

We launch your killer brand out into the wild

retro television
retro television
retro television

BE

BE

BE

DIFFERENT.

DIFFERENT.

DIFFERENT.

Hi I'm Jude.

I've been helping people build their dream brands for the past 8+ years. Over that span of time, I kept witnessing the same mistakes over and over. Founders focusing on a logo tweak, only the product, or their ROI on ad spend. Nobody ever wondering if the branding was actually the problem.


The missing piece to all of this was in the strategy that lies beneath the brand. I developed my SCALE method to help clients find themselves and their audience by leaning hard on empathy, psychology, creativity, and a deep understanding of people & culture.

I’ve rebuilt my life more than once, across multiple industries, and that perspective shapes how I work. I don’t believe in surface-level shit-branding. I believe in creating brands that feel personal, intentional, and hard to walk away from, always focusing on your target audience first.


The goal is simple: Build brands that people recognize themselves in.

polaroid of jude shuma and his cat
polaroid of jude shuma and his cat
polaroid of jude shuma and his cat

Check out the
5-STAR Reviews.

google logo
google logo
google logo
design rush logo

Apply to work together 👇

Tired of guessing, burning time and money, and wondering why growth isn’t adding up?

Download my brand strategy workbook 👇

• Stop wasting time & effort on the wrong things

• Figure out why your traffic isn't converting

• Stop burning money on marketing

• Find the path to real growth

100% Privacy. Spam free.

judeworksco brand strategy workbook

Tired of guessing, burning time and money, and wondering why growth isn’t adding up?

Download my brand strategy workbook 👇

• Stop wasting time & effort on the wrong things

• Figure out why your traffic isn't converting

• Stop burning money on marketing

• Find the path to real growth

100% Privacy. Spam free.

judeworksco brand strategy workbook

Tired of guessing, burning time and money, and wondering why growth isn’t adding up?

Download my brand strategy workbook 👇

• Stop wasting time & effort on the wrong things

• Figure out why your traffic isn't converting

• Stop burning money on marketing

• Find the path to real growth

100% Privacy. Spam free.

judeworksco brand strategy workbook

Frequently Asked Questions

Do you offer services other than branding?

Brand Strategy is my speciality, but I do offer web design as well.

What's the average turnaround time?

4 weeks. Projects that go past this mark tend to drag out & lose focus. We get to work and get it right.

How much does branding cost?

I have a minimal engagement fee of $10,000 USD. But honestly, if you're shopping strictly on price then we probably aren't a good fit. I'm not the cheapest option, but I am the "I wish I would've done this sooner option".

Why JUDEWORKSco?

Why JUDEWORKSco?

Isn’t a logo the same as a brand?

A logo’s not your brand. It’s just the face. The brand is the feeling — the story, the message, the experience that keeps people coming back. A brand is more strategic than a simple logo.

Can branding grow my business?

Good branding does more than look nice, it builds trust & loyalty. It helps people remember you, believe in you, and come back for more. I'll help you create an identity that feels real and sticks with people.

When can I expect to see results?

Some wins show up quick. The real results — trust, recognition, loyalty — take time. We’ll keep it real with you every step of the way. The important part is building consistency into your visual identity, that will turn into reoccuring customers.

What’s in a branding package?

Our creative services include brand strategy, logo design, brand identity systems, graphic design, and potential content strategy. We can also provide related services like website redesign to stay consistent across all channels of your business.

Do You Offer Services Other Than Branding?

I do! Although strategic branding is my speciality, I do offer web design, graphic design, and production work as well.

What's The Average Turnaround Time?

Typically I like to fall into the 4-6 week timeframe for turnarounds. If you want additional add ons then the turnaround will be a bit longer.

How Much Does It Cost?

I have a minimal engagement fee of $10,000 USD. But honestly, if you're shopping strictly on price then we probably aren't a good fit. I'm not the cheapest option, but I am the "I wish I would've done this sooner option".

Why JUDEWORKSco?

Why JUDEWORKSco?

Isn’t a logo the same as a brand?

A logo’s not your brand. It’s just the face. The brand is the feeling — the story, the message, the experience that keeps people coming back. A brand is more strategic than a simple logo.

Can branding grow my business?

Good branding does more than look nice, it builds trust & loyalty. It helps people remember you, believe in you, and come back for more. I'll help you create an identity that feels real and sticks with people.

When can I expect to see results?

Some wins show up quick. The real results — trust, recognition, loyalty — take time. We’ll keep it real with you every step of the way. The important part is building consistency into your visual identity, that will turn into reoccuring customers.

What’s in a branding package?

Our creative services include brand strategy, logo design, brand identity systems, graphic design, and potential content strategy. We can also provide related services like website redesign to stay consistent across all channels of your business.

Do you offer services other than branding?

Brand Strategy is my speciality, but I do offer web design as well.

What's the average turnaround time?

4 weeks. Projects that go past this mark tend to drag out & lose focus. We get to work and get it right.

How much does branding cost?

I have a minimal engagement fee of $10,000 USD. But honestly, if you're shopping strictly on price then we probably aren't a good fit. I'm not the cheapest option, but I am the "I wish I would've done this sooner option".

Why JUDEWORKSco?

Why JUDEWORKSco?

Isn’t a logo the same as a brand?

A logo’s not your brand. It’s just the face. The brand is the feeling — the story, the message, the experience that keeps people coming back. A brand is more strategic than a simple logo.

Can branding grow my business?

Good branding does more than look nice, it builds trust & loyalty. It helps people remember you, believe in you, and come back for more. I'll help you create an identity that feels real and sticks with people.

When can I expect to see results?

Some wins show up quick. The real results — trust, recognition, loyalty — take time. We’ll keep it real with you every step of the way. The important part is building consistency into your visual identity, that will turn into reoccuring customers.

What’s in a branding package?

Our creative services include brand strategy, logo design, brand identity systems, graphic design, and potential content strategy. We can also provide related services like website redesign to stay consistent across all channels of your business.