February 14th, 2025
A Website Establishes Trust & Authority
A website is a powerful tool that can help you grow your business, connect with your customers, and establish trust & authority amongst your market. Let's be honest here, we are all shallow to some degree. Anytime we want to buy something before we even pick the item up off the shelf or click the button we are sizing up the product or company based on the appearance. Tell me otherwise and I'll call BS. When we are in need of a something, we do our research and make our choice. If a website's look and feel connects with you, chances are you are going to choose that company. If the website is panned hard to the left and has a load of terrible blown out images, chances are you are going to close that window immediately.
You Can Expand Your Market
A website can act as a digital storefront allowing you to grow your market digitally speaking. You can sell your goods and services directly from the website itself. Say you have a business and want to start to expand in another state - well once you have a website you can start to test the waters in the areas you want to expand before actually doing so. You can contact potential customers and direct them to your website to let them get a better understanding of what you have to offer. You can do this all from your kitchen table over a hot cup of tea! Once you have a few set clients ready to go, then you can start to put into place the actual pieces for expansion.
Enhance Customer Engagement & Gather Info
A website is meant to be interactive. And if done correctly, you can engage your customer base and potentially get them to fill out a form or survey to help you better understand their wants and needs. We can use the website as a platform to collect information on our customers to reform our business model and improve it.
Attract Organic Traffic & New Customers
People spend a lot of time doing research and surfing the web. If they are using a search engine and your website pops up, chances are they might check you out. By having the website we are allowing new customers to come in the door and once again, expand our marketshare. Organic traffic can be the best because they found you for a reason, meaning they are more likely to hit the buy button.
Provides Business Insights For Marketing
We can gather all that data in our cache files to reform our marketing strategy. We can see where the traffic is coming from, how long they spend on each page, what works best and what doesn't. Data is king at the end of the day, we can use it to strategize better for company growth.
